Business cards pack punch: Use them or miss opportunities
Seattle Times: “Use them or miss opportunities.”
It’s a relatively little thing, but it is a mighty important little thing. At 2-by-3.5-inches and anywhere from $50 to $100 for a nice big box of this product, you get a lot of bang for your buck, especially if you’re trying to network.
Business cards. You know how it is — you can never find yours when you need it, and they’re everywhere when you don’t need them. Career consultants, though, advise being more scrupulous about carrying business cards and actually using them.
“You never know when you’re going to meet someone who could become a customer, business associate or sphere of influence,” says Jeffrey Mayer, president of SuceedingInBusiness.com and author of several career-advice books.
Mayer tells story after story of people he has met who couldn’t find their cards or who have had to look endlessly through packed purses, messy briefcases or bottomless pockets before finally producing one. And then, once they do find their own card, they’ll probably lose yours.
It’s time to change all that and start taking business cards more seriously, says Mayer, because it might just make a difference in your career. Make your card memorable, says Jonathan Perelman, president of the Wharton Club of New Jersey for alumni of the University of Pennsylvania’s Wharton School of Business. Perelman says he gets tons of cards at various business functions, and they all become a blur after a while.
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