Two Steps to Improving Your Marketing Success
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Since the human brain seems to be able to focus on only one thought at a time, it’s difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That’s why it’s necessary to use a two-step process when developing highly effective ads, sales letters, web pages, and e-mails.The first step involves creating a rough draft of your marketing message, while emphasizing the strong points and best attributes of your product or service. Your message, especially your headline, should strive to capture your prospects’ attention, focus on the many benefits they’ll experience, and outline the important features and selling points. The first draft should include a call to action, as well as whatever contact information is necessary to get the prospect to follow through.
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