What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.
Regardless of the business you’re in, you always want publicity for your products and services. After all it is “free advertising” essential to the growth of your business.
However for maximum effect your publicity campaign must be well thought out and pre-planned.
This article shows you a step by step approach to getting FREE advertising through your publicity campaigns.
Step 1 — You Must Determine Beforehand Where You Intend To Conduct Your Publicity Campaign
Step 2 — Write A Cover Note To The Main Decision Makers
Step 3 — Presentation And Layout Of The Publicity Release
Step 4 — Writing The Press Release
Step 5 — What You Need To Know About News Editors And Directors
Step 6 — Timing The Press Release