Off-Line Marketing for On-Line Results
Home Based Business Opportunities:
So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of that effort and money may be paying off for you, or it may be your greatest source of frustration. Most new businesses on the Internet quickly discover that there is no magic formula to driving website traffic higher.If you’re looking for innovative methods of marketing your on-line business, start thinking like an off-line marketer. The tried and true marketing practices employed by traditional businesses represent significant value to your on-line venture. Before placing your next bid with a Pay-per-click engine, consider some of these marketing initiatives:
–Off-line Advertising
–Get Published
–Targeted Event Promotion
Internet marketing information on February 27th, 2006 6:31 pm
Hello:
The issue is not how many customers go to your website.
The real issue is how many of the customers who go to your website buy something from you!
You may do hundreds of thousands of online promotions and get a flood of traffic, but if these people are not buying your products or services, you’re in a serious trouble my friend.
So, besides promoting your website to get traffic, you should also learn how to convert these traffic to buyers, not just looka-looks, curiosity seekers.
And what is the greatest secret to make a customer buy from you?
The greatest secret is to make sure the customer needs/wants what you’re selling!
Another great secret is to know how to push the customer’s “emotional buttonâ€?.
It has been established by many researches that most customers buy due to emotion but justify the buying using logic.
In that case, your salesletter or website content should appeal to their hearts and NOT to their heads (intellect)
It is the “need for the product/service� plus the “emotional button� which are the greatest forces that compel customers to buy from you instead from your competitors.
Then there are other factors like price, product guarantees, testimonials, unique selling propositions and others.
The most paramount of these factors is the pushing the “emotional button�.
This is where 98% of all businesses fail.
If you go to many websites online and read the contents, you’ll see what I mean.
98% lack in emotion and appeal to the heads of their prospects instead of to their hearts, where the buying decisions are made by them.
The contents are dry, unappealing, unattractive, too intellectual and scholarly too professional.
They are not warm, simple, direct, friendly and sizzling.
The best selling contents are those that are emotional, conversational, simple, direct, short and funny which appeal to the heart.
Now that you know the secrets of conversion and how to make your customers buy from you, what are you waiting for?
Ikey Benney
http://maychic.com/services.htm
Leave a Reply