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Always Selling
BusinessPundit: “It reminded me that as an entrepreneur, I have to always be selling. Sell product, sell service, sell the job offer, sell the new strategy, sell myself – that’s a big part of it. I should have treated the potential employee the way I would treat a customer – upbeat and with confidence. I should have put things in positive terms and made him feel good about the deal and his future with us.”
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