Archive for April 6th, 2004
What’s a Commodity? What’s Commoditization? “The term commodity is used by economists to indicate an “undifferentiated good or service”. The classic example of a commodity is something like butter or wheat — there just isn’t much difference between butter or wheat from vendor A to vendor B. The term commoditization indicates what happens when a [...]
The History of Affiliate Programs
The History of Affiliate Programs: “Many history reports give Amazon.com credit for being the first to introduce an Affiliate Program for the purpose of increasing sales in July, 1996. According to them, Jeff Bezos, the founder and CEO of Amazon.com, had a conversation at a cocktail party with a woman who owned a website and [...]
Worthwhile is a new group blog about the importantce of purpose and passion in business. Looks to be an interesting read. The first post I read, Beyond Shareholder Value was by David Weinberger of Cluetrain fame. via Seth Godin.
