I’m a proponent of clear and simple business writing. The Plain English Campaign has developed a helpful guide to make your writing more easily undersood:
Almost anything – from leaflets and letters to legal documents – can be written in plain English without being patronising or over-simple.
- Keep your sentences short
- Prefer active verbs
- Use ‘you’ and ‘we’
- Choose words appropriate for the reader
- Don’t be afraid to give instructions
- Avoid nominalisations
- Use positive language
- Use lists where appropriate
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.
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Amazing opportunity for only $500 in an industry that is prime for sales.
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