Freedom, Not Money, Drives These Startups

Wall Street Journal: “Lifestyle entrepreneurs are mainly after wealth accumulation. For them, a business that generates only money is a bust. They want more. Some are after long-recognized boons of business ownership, including freedom from corporate bureaucracy and the ability to make decisions independently. The opportunity to live and work in a more desirable locale, whether it’s at the beach or in the mountains or simply from home, is another popular goal. Others are drawn to less well-known benefits, such as a chance to get off the road-warrior-travel grind, or to work shorter or more flexible schedules.”


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