What Business is the NBA In?
Mark Cuban: “Reality is that basketball is not the business of the NBA. Entertainment is the business of the NBA. Every single night of the week we battle movies, books, restaurants, TV and Cable programs, talking a walk, everything and anything that is an alternative to going to or watching an NBA game. Anything not branded NBA is the enemy, it’s the competition for our customers attention. It has to be the mission of the NBA to make sure that watching or seeing in person an NBA game is the the answer to “what do you want to do tonight?” That is not an easy job. I think its finally dawning on a growing number of teams that we as a league has to sell fun, not jumpshots in order to fill the stands.”
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