Archive for April 16th, 2004
Making Ads Work: Your marketing plan, on the other hand, tells you how you plan to attract customers. But businesses with a five-year business plan will often have only a 30-day marketing plan. This is probably because banks don’t ever ask to see your marketing plan. But a marketing plan is required if you want [...]
Morebusiness.com: “Your business plan will be the road map of your enterprise. It will show you how to get to where you want to go. To develop a good plan, you need to write down the answers to quite a few questions. To get you thinking, let’s jump twenty years into the future. Describe your [...]
Fast Company: “If you run a restaurant, every patron is keeping score for Zagat. If you’re a politician, every potential voter is a potential online pundit as well. It’s pretty easy to get paranoid about this. Pretty easy to imagine that every customer is a potential brand destroyer. But every customer is also a potential [...]
New Router Can Turn a Small Business into a HotSpot
Small Business Computing: “Providing customers with Wi-Fi access can help the bottom line of almost any small business by attracting customers who use wireless services during waiting times. These customers are also likely to spend more time in a shop buying more coffee, donuts or sandwiches. In addition to tangible indirect benefits, operating a wireless [...]
