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Wall Street Journal: “Jon Lieb was working as the communications manager for The Greenberg Group, a real-estate-consulting firm in Long Island, New York, when a few people in quick succession asked if he was available for some free-lance work. It made him think the time could be right to go out on his own. Working for himself was something he’d always wanted to do, but he wanted one solid, steady client to get him going. So he came up with a plan to outsource his own job. His boss, Steven Greenberg, ‘listened to my reasoning, that he would get the same level of results from me in a more cost-effective way,’ Mr. Lieb recalls. Mr. Greenberg agreed, and arranged for Mr. Lieb to work in the office once a week and be available by phone as needed on the other days in exchange for a retainer.”














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