Archive for April 22nd, 2004
The IPO Myth and “Real” Entrepreneurs
The Entrepreneurial Mind: “Real entrepreneurship for the vast majority of entrepreneurs involves hard work and taking a risk to pursue a very basic dream. These entrepreneurs have a passion to start a particular business that they believe in their hearts can make them a living doing what they love to do, and doing it on [...]
Wall Street Journal: “It’s tough to make your business stand out in a resort town, where everyone offers the same mix of T-shirts and party food. But in Cozumel, Mexico, Jess Ruiz and Daisy Rubi, a married couple from the Philippines, have figured out a way not to depend on the jaded, seen-it-all Americans who [...]
Crossroads Dispatches: “A quiet launch is counter-intuitive. But it’s a totally deliberate (and effective) strategy. Think: Guerilla marketing, grassroots word-of-mouth, buzz-building, emotional branding, experiential marketing, conversational marketing, business blogging using influencers, sneezers, connectors, power law nodes, mavens — and, even — gasp, CUSTOMERS. Quiet evokes mystery.” via Scobleizer.
