Since 2001, we've posted 20,584 different business opportunities and ideas, so you're sure to find something here to inspire you!
Ignoring the Tourists
Wall Street Journal: “It’s tough to make your business stand out in a resort town, where everyone offers the same mix of T-shirts and party food. But in Cozumel, Mexico, Jess Ruiz and Daisy Rubi, a married couple from the Philippines, have figured out a way not to depend on the jaded, seen-it-all Americans who seem as mass-produced as souvenirs they pick through here. Instead of catering to the tourists, Jess and Daisy cater to the people who cater to the tourists. The couple run a Philippine Restaurant here on this resort island off the tip of Mexico’s Yucatán, one of the Caribbean’s busiest destinations for U.S. cruise ships. Their lunch counter is a runaway success, opening in January near the city’s main pier, then spawning a second outlet a few miles away. The two entrepreneurs succeeded by exploiting a niche ignored by the rest of the venders: Jess and Daisy went to Vacationland and ignored the vacationers.”
Related Businesses in the Directory
Related Posts
Related Resources
danakeith on May 19th, 2008 8:00 pm
Nice idea..
Congratulations!
Leave a Reply