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The Myth of a Quiet Launch
Crossroads Dispatches: “A quiet launch is counter-intuitive. But it’s a totally deliberate (and effective) strategy. Think: Guerilla marketing, grassroots word-of-mouth, buzz-building, emotional branding, experiential marketing, conversational marketing, business blogging using influencers, sneezers, connectors, power law nodes, mavens — and, even — gasp, CUSTOMERS. Quiet evokes mystery.”
via Scobleizer.
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