BizJournals: “The antennas-up philosophy starts with being aware of your immediate surroundings. If you’re looking to be a master seller, you must understand and capitalize on where you are, whom you meet and what you say. If you’re at an event, your job is to keep your antennas up until you meet the key players. You do whatever it takes. You may have to ask someone, “Where’s the big cheese?” You may have to read every nametag in the room. You may have to stay until you’re the only person left. You may have to stand and wait until the “big cheese” finishes a conversation with someone else. But if your antennas are in a bottle of beer or with your friends or looking for more food, they’re pointed in the wrong direction.”
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