By Dane Carlson on April 27, 2004 in Ideas
Entrepreneur: “Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there’s a process you need to carry out that essentially determines either your success or failure in business. Oftentimes, would-be entrepreneurs get so excited about their ‘epiphanies’ — the moments when they imagine the possibilities of a given idea–that they forget to find out whether that idea is viable.”