Innovation is Distruptive to Big Companies

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April 27, 2004 by Dane Carlson | 1 Comment

Economist: “Mr Christensen described how ‘disruptive innovation’–simpler, cheaper and more convenient products that seriously upset the status quo–can herald the rapid downfall of well-established and successful businesses. This, he argues, is because most organisations are designed to grow through ‘sustaining innovations’–the sort, like Gillette’s vibrating razor, that do no more than improve on existing products for existing markets. When they are hit by a disruptive innovation–as IBM was by the invention of the personal computer and as numerous national airlines have been by low-cost carriers–they are in danger of being blasted out of their market. This message found a ready audience, coming as it did just as giant businesses from banking to retailing, and from insurance to auction houses, were being told that some as-yet-unformed dotcom was about to knock them off their pedestal.”