India’s Secret Army of Ad Clickers
With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar. Maya’s job is to click on online advertisements. She doesn’t care about the ads, but diligently keeps count — it’s $0.18 to $0.25 per click.A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.
“It’s boring, but it is extra money for a couple of hours of clicking weblinks every day,” says a resident of Delhi’s Patparganj, who has kept a $300-target for the summer.
Traffic to click overseas Internet ads — from home loans to insurance — is spreading fast in India. “I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time,” says another user.
Here’s how it works: online advertisers in developed markets agree to pay hosting website each time an ad is clicked. With performance-based deals becoming dominant on the Internet, intermediaries have sprung up to “do the needful”.’ Why, type in ‘earn rupees clicking ads’ in Google — you get 25,000 results.
If you advertise online, with Google Adwords or similar programs, be aware that scammy bizops like this may be driving your costs up.
















Ensight - Jeremy C. Wright on May 3rd, 2004 10:39 am
Paid to Click Ads
This post over at Business Opportunities ticked me off. 2 reasons: 1. People are getting paid to increase the costs to advertisers 2. Where’s my money?! I actually used to belong to a service that did the very same thing. I didn’t make very much money …
An Entrepreneur's Life on May 3rd, 2004 2:06 pm
PPC Advertising Fraud
Are you involved in PPC advertising? You’ve gotta check out “India’s Secret Army of Ad Clickers” by Dane Carlson at Business Opportunities Weblog about the latest “Work At Home Bizop.”
It has become a regular occurance for me be cr…
Tim on May 3rd, 2004 3:46 pm
It’s clear what we should do. We should be targeting ads towards Indian housewives. Something they cannot ignore. That could be a very huge market.
Peter T Davis on May 4th, 2004 6:48 am
I’m sure that this type of thing will kill Adsense for the advertiser and publisher. In the same way Searchking has sullied Overture.
The Pre-Commerce Blog on May 4th, 2004 8:10 am
The Emperor’s Padded Clothes
In 2003 Google took in $962 million, 95% of which came from PPC ads, according to CNN (and I assume, their S1). Wall Street, supported by tens of thousands of relatively ignorant private investors, are about to value the company near $25 billion as a r…
raghuram on May 5th, 2004 5:44 am
TOI should come out with better & sensible article.
e-Controller - Thomas Rasinen on May 7th, 2004 2:40 pm
This isn’t new and comes as no surprise. Maybe CPM is the best way to advertise even on the Internet.
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Srinath on July 12th, 2004 6:48 am
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Gobala on August 30th, 2004 11:48 pm
Not only that, many Indians are considerably interested in shady opportunities like stuffing envelopes, taking surveys, etc.
Any opportunity is worth a shot I guess, since the economic gap between the rich and poor in India is amazing..
Betsy Marie on September 7th, 2004 2:13 am
I wish you luck and success for the future..
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