Business Opportunities Weblog

Why You Shouldn’t Make Your Customers Cancel in Writing

By on May 10, 2004 in Ideas

I just called to cancel my pest control service this morning, and the receptionist said that she couldn’t cancel me, only put my account “on hold” until they received a request in writing. It’s not funny that they make it easy to start their service, but require me to jump through hoops to cancel it.

I’m only moving a few miles and based on their past performance would have been establishing service at my new location, but now I’ll have to think twice about it. They probably just lost a customer because they made what should have been a quick and painless process into something that I’ve spent the past 10 minutes fuming about.

Look at your business processes from your customer’s point of view. If there’s a roadblock that you can remove, do it!

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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