Brain Brew Espresso:”Customers are creatures of habit. Breaking their buying habits requires you to overtly, specifically, and directly articulate the benefit of your offering. To get customers to listen, you must give them a dramatic reason. A study of over 901 marketing messages for new products found that when the sales messages specifically stated the product’s point of difference, those brands were 52 percent more likely to survive for five years or more than those that were less overt.”
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