Entrepreneur: “Naming your business can be a difficult task no matter how creative you are. Burt Alper, co-founder of Catchword, a marketing company in Oakland, California, that specializes in branding, has been an expert in naming products and companies for almost a decade. Here are six steps Alper believes every entrepreneur should follow when choosing a business name.”
- Step 1: Identify who has a vote.
- Step 2: Know yourself.
- Step 3: Know your competition.
- Step 4: Be creative.
- Step 5: Do your homework.
- Step 6: Select a name.
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