Archive for May 17th, 2004
Forbes: JetBlue has figured out how to please critics of offshoring–and company cost-cutters. Let call-center employees work at home. Pick up the phone to book a flight with JetBlue and you might reach Margo Canaan at her rented home in Salt Lake City. While the single mother helps fliers pick their seats, her five children, [...]
Metroactive Features: “Undercover marketing, which falls under the umbrella of stealth and guerrilla marketing, could be anywhere. Maybe at your favorite local bar? Or perhaps moms hired to sit at Little League games to boast of the merits of a laundry detergent? To a degree, this type of deceptive marketing spawns an Orwellian (literary reference) [...]
Startup Journal is running a series of articles written by John Canter, an entrepreneur who started his company last November, called Entrepreneur’s Diary. Very good read, thus far: A Solid Business Plan Is Critical for Startups Luring Customers With Positive Word-of-Mouth Putting Your Stamp On a New Business First-Time Entrepreneurs Face Financing Hurdles Small-Business Dreams [...]
Morning People vs. Late Risers
Career Journal: “Of all the gulfs in understanding at the office, among the most difficult to bridge is that between morning and night people. On the one hand, think bushy-tailed company lawyers who eat lunch at 11 a.m. On the other, consider the bleary-eyed techies for whom the only thing as bad as waking up [...]
New York Times: Americans had become used to shedding factory jobs, but the technology and service jobs now at risk were supposed to be secure, the guarantee of our future. So we’re left to wonder: what will Americans do? Well, just like previous generations of Americans, they’ll learn to do something different from what they’ve [...]
