Archive for May 20th, 2004

Quit Your Job

Rafat Ali: “This quote made me do it: take the plunge. This quote by Seth Godin came out in the Jan 2003 issue of Fast Company.. it seized on the inner conflict I was going through at that time. Penniless in London, literally. This quote ended up as a wall paper on my laptop and [...]

 

All Things to Some People

Jennifer Rice writing in What’s Your Brand Mantra: “Trying to be all things to all people is one of the biggest stumbling blocks to attracting and keeping customers. Choosing a target market is tough. It means eliminating entire groups of people from your messages. But without focus, you risk a bland, diluted message that means [...]

 

Formal Education and Entrepreneurship

A reader on An Entrepreneur’s Life asked: If you were asked for advice by an intelligent, graduating, high-school senior who has decided his or her burning desire is to become an entrepreneur and can convince you of that decision; under what conditions would you recommend formal education? College, an MBA program, whatever…? Michael Cage responded: [...]