All Things to Some People

May 20, 2004 by Dane | 0 Comments
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Jennifer Rice writing in What’s Your Brand Mantra: “Trying to be all things to all people is one of the biggest stumbling blocks to attracting and keeping customers. Choosing a target market is tough. It means eliminating entire groups of people from your messages. But without focus, you risk a bland, diluted message that means nothing to anyone.”

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