For the small business owner brand creation really just comes down to defining and communicating a couple of simple things.
- A narrow target market
- A unique benefit or point of difference
- A core message that provides a solution
- Marketing materials to match
I could use a bunch of marketing and branding mumbo jumbo here to fill up the page but when it comes right down to it branding for the small business is - Telling someone who cares how you are uniquely qualified to solve their problems or finding someone who wants something and giving it to them.
George Anderson on November 26th, 2005 at 10:01 am
I like the simplicity of this blog. However,in my experience, it helps to have a logo and a conisitent message associated with your business name.
Anderson & Anderson is consistently referred to as the “first global anger management training provider”. This has resulted in our rapid recognition by all internet search engines.