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Branding Your Small Business

Duct Tape Marketing:

For the small business owner brand creation really just comes down to defining and communicating a couple of simple things.

  • A narrow target market
  • A unique benefit or point of difference
  • A core message that provides a solution
  • Marketing materials to match

I could use a bunch of marketing and branding mumbo jumbo here to fill up the page but when it comes right down to it branding for the small business is – Telling someone who cares how you are uniquely qualified to solve their problems or finding someone who wants something and giving it to them.

   

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