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Branding Your Small Business
For the small business owner brand creation really just comes down to defining and communicating a couple of simple things.
- A narrow target market
- A unique benefit or point of difference
- A core message that provides a solution
- Marketing materials to match
I could use a bunch of marketing and branding mumbo jumbo here to fill up the page but when it comes right down to it branding for the small business is – Telling someone who cares how you are uniquely qualified to solve their problems or finding someone who wants something and giving it to them.
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George Anderson on November 26th, 2005 10:01 am
I like the simplicity of this blog. However,in my experience, it helps to have a logo and a conisitent message associated with your business name.
Anderson & Anderson is consistently referred to as the “first global anger management training provider”. This has resulted in our rapid recognition by all internet search engines.
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