Made in the U.S.A.? Who Cares?

May 25, 2004 by Dane | 0 Comments
In Marketing, Posts

Business Week: “When shopping for home-improvement or home-decorating products at big-box retailers, 7 out of 10 people say they don’t look at the country of origin, according to a new nationwide phone survey by pollster TeleNation. What’s more, 57% say the national source has little or no effect on what they toss into their carts. The percentages are notably higher for those aged 18-24: Nearly 85% in that group don’t know where products come from or care. By comparison, a majority of those in the 55-and-older group says they’re swayed by where products are made.”

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