Archive for May 26th, 2004

The Four Cs of Financing

Entrepreneur.com: “There are ‘Cs’ involved in any decision to loan money to someone: Cash, Credit, Collateral and Character.”

 

Why You Can’t Sue Google

CNN: “As Google prepares for its initial public offering, it’s worth reflecting on a special advantage the law gives to it, and to other, similar search sites: Such sites are, in effect, immune from much of the liability risk a traditional publisher of news and other factual information faces.”

 

Mall Science

Marginal Revolution: people tend to buy stuff that’s placed away from the door, stuff near the door sells poorly people tend to walk through the mall with the shops on their right hand side, so place your products facing in that direction; displays facing the wrong direction rarely get people to buy stuff chairs in [...]

 

Distinctively Ordinary

Game Matters:”But, never in my experience of working with advertising people have they ever shown me a clear understanding of marketing knowledge. Marketing people generally like to make creative advertising that strikes the funny bone, or is perceived as cool. It’s up to the brand’s owner to insure that the correct marketing message is not [...]

 

Competition is a Good Thing

Michael Cage explains why competition is a good thing: New marketers often get flustered by competition when there is no reason to be. In most cases, competition will actually help your business when you learn how to think about it and use it the right way! The article is talking specifically about competition amongst computer [...]

 

MBAs Down, Economy Up

Newmark’s Door: “Another indication that the U.S. economy is growing strongly: applications to MBA programs are down about 15 to 25%.”

 

Smalltown Boomtown

Forbes: “One-third of the American jobs created between 2001 and 2004 went to 16 million people. That’s a tiny number in a country of nearly 300 million… So who are these lucky ones, this 5% of the total population behind 33% of the new jobs: the residents of 397 rural U.S. counties averaging 40,000 in [...]

 

May Small Business Trends

The Entrepreneurial Mind: “The NFIB has released a very bullish report [PDF] on small business trends for May 2004. The employment outlook, capital expenditures, and general optimism about the near future are all continuing to increase with small business owners. This is more support for the robustness of this entrepreneurially driven economic expansion.”