Game Matters:”But, never in my experience of working with advertising people have they ever shown me a clear understanding of marketing knowledge. Marketing people generally like to make creative advertising that strikes the funny bone, or is perceived as cool. It’s up to the brand’s owner to insure that the correct marketing message is not overlooked. It only takes a flip through any consumer magazine, or a night’s worth of prime-time TV watching, to witness that most ads fail in properly positioning the brand or product.”
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