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Mall Science

Marginal Revolution:

  1. people tend to buy stuff that’s placed away from the door, stuff near the door sells poorly
  2. people tend to walk through the mall with the shops on their right hand side, so place your products facing in that direction; displays facing the wrong direction rarely get people to buy stuff
  3. chairs in stores are great, because impatient family members who are seated will wait longer while you shop

Science is amazing, isn’t it?

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