Business Opportunities Weblog

How to Improve Your Radio Ads

By on May 28, 2004 in Ideas

For some small businesses, radio can be the most powerful, cost-effective way to reach broad numbers of potential customers. Dave Young’s post today in the Branding Blog about avoiding hype in your radio ads offers some good tips to keep in mind when making one: “We all have a built-in hype detector. I’m not making this up. It’s built-in and hard-wired. (on this brain map it’s called Broca’s Area) It detects hype and protects us from it, or ignores it.”

He also links to a post at Mark Ramsey’s Radio Marketing Nexus. Lots of good posts there if you want to understand radio more.

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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  • http://th3ph17.blogspot.com phil

    keep in mind that radio is one of the most demographically focused mass media. If your product isn’t right for the people listening, or if the area you live in doesn’t have strong radio numbers its a waste.

    the problem with working in advertising is that WE know about the hype detector, but usually the clients don’t. they want exciting instead of subtle and informative.

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