Prove Your Claims With Photos

June 2, 2004 by Dane | 0 Comments
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Duct Tape Marketing:

Instead of simply listing your clients and telling about the results you have delivered, take a photo of every one of your clients using your product, meeting with you, doing something goofy involving your name brand.

The power behind this technique is incredible. Suddenly, you can offer tons of proof that people are happy with your company. Talk about an easy way to get testimonials. Hey, they wouldn’t let you take their picture if they didn’t like you, right. When someone asks you for references just drop your photo album on the desk and let them browse through the smiling pictures of real people

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