Business Opportunities Weblog

Luxury Cinema Business

By on June 15, 2004 in Ideas

Dan Sherman is just full of ideas. Here’s his most recent one about a luxury cinema business:

Why not create a cinema experience for the well-to-do? Build a one screen theater (or renovate one of the old downtown style theaters), put luxurious leather, reclining seats in it that are spaced nicely so you’re not sharing elbow room with a pathetic, smelly guy next to you. Then charge a flat fee per person and all refreshments are free. If you charged $25, $30, $35 a head (whatever the market would bear), you could make out like a bandit because your overhead would be much smaller (don’t need 16 year olds with an attitude getting people their $7 Reeces bags). Just have a very classy (and immaculately clean) self serve refreshment bar where your customers can grab some candy, popcorn, coke… whatever they need for the show.

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

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  • http://www.ntwizards.net Bryce

    Muvico does something similar to this at their theater in Boca Raton, FL. For about double their normal ticket price you can reserve a spot in one of their six balcony theaters, with valet parking and popcorn included. Their upper level is 21+, tho nobody has ever stopped my teenage brother from accompanying me, and it features a full liquor bar and restaurant at typical Boca (luxury) prices.

    http://www.muvico.com/main/thepremier.htm

    They don’t really do enough to sell it on the web site, but for anyone that has experienced The Premier it is hard to go back to ordinary.

  • http://www.surfarama.com Charles

    Yeah, ‘Premier’ seating is popular in Australia…many theatres have a section with super comfortable louge chairs, and they typically have a separate entrance with a bar so that you can enjoy a glass of wine and a cheese plate before the movie. Seating also has side tables for your refreshments.

    The difference with Dan’s idea is that the food/wine is not included in the ticket…they charge double+ for the ticket and then you pay for the refreshments!! Still it is popular, I guess because you don’t have to deal with the crowds, have a nice seat, can take your wine/beer into the threatre and a garaunteed great view of the screen.

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