By Dane Carlson on June 15, 2004 in Ideas
The Big Picture:
Some naming errors: “PepsiCo’s ‘Sierra Mist’ drink would never work in Germany, because ‘Mist’ in German means ‘manure.’ The car industry has a history of such blunders: General Motors’ car ‘LaCrosse’ is a term for self-gratification among teenagers in French-speaking Canada, the Chevy ‘Nova’ could be mistaken to mean ‘doesn’t run’ in Spanish-speaking countries”
Business Opportunities Weblog editor and publisher Dane Carlson
lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001
. He has added 12,329 posts to the site.
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