Niches in E-Commerce
OS COmmerce Experts: “In contrast to unfilled niches, poorly filled niches are exceedingly common. With so much that you can expect from the Internet, it is extremely frustrating to actually find something not available online — when you know that people out there are aware that the need exists. There may be sites out there that attempt to address this need — but the customer enters the website with a lot of questions, and leaves with still a lot, if not more unanswered questions. Or it could be populated by sites that make it easy to avail of peripheral products, or that do not provide expert opinion or customer feedback, etc. In short, poorly filled niches are those that don’t have a single ‘best’ or ‘greatest’ place online to provide for the customers’ needs. The solution? Build one yourself.”
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