Archive for June 16th, 2004

Anything Into Oil

Discover: “In the May 2003 issue of Discover, an article titled Anything Into Oil drew a phenomenal reader response. The process described—transforming turkey guts, old tires, used plastic bottles, and municipal sewage into fuel oil—struck some readers as more like alchemy than chemistry and struck others as the answer to energy shortages, not to mention [...]

 

How Not to Price a Product

CFO.com says most companies price their new products incorrectly: How much should you charge for a new product? Charge too much and it won’t sell — a problem that can be fixed relatively easily by reducing the price. Charging too little is far more dangerous: a company not only forgoes significant revenues and profits but [...]

 

Too Much Choice

Ananova: “Supermarket shoppers are getting stressed because they are being offered too much choice, a survey claims. The survey says shoppers are suffering from ‘product claustrophobia’ because they simply cannot choose which product to buy.”

 

Organic or Paid Marketing?

Digital Web Magazine: “Both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic traffic can mean the difference between a successful and unsuccessful Web site.” via Brain Brew Blog.