One of the major obstacles to effective new business building by large companies is the “Big Opportunity” trap. To varying degrees, we are caught in it. It works like this: “We’re a $20BB company. If the new business proposal is not a $1BB opportunity, we con’t have time to pursue it.The consequence of falling into this trap? Dozens of good, profitable but apparently “small” new business ideas are killed. The silent assumption underlying their execution: We know what the size of the opportunity will be. But, in reality, we are clueless. Another reality: Many of these dozens of discards go unrecognized as bridges to the next opportunities in a constantly unfolding marketplace.
Peter Caputa on June 21st, 2004 at 3:09 pm
looks like he’s been reading the innovator’s solution.