When You Can’t Work From Home

Network World:

The goal of Gate-3 Workclub in Emeryville, Calif., is to create a new kind of community where neighborhood people can “work and network and hang out with friends,” founder Neil Goldberg says.

Gate-3 (which means portal to the third place) sits just over the Bay Bridge from San Francisco, a less-than-10-minute drive for more than 2 million people. “People go to Starbucks to be around other people. To get to know them would be nice. We’ll facilitate that interaction,” Goldberg says.

An industrial designer and architect who spent five years at Herman Miller, Goldberg designed the 14,000-square-foot facility and former warehouse into common areas (communal lounges), touchdown spaces (cubicles) and team spaces (meeting rooms). There’s full-time lobby reception, and all the office amenities you’d expect such as mailboxes and support services.

The touchdown spaces are further broken down into “neighborhoods” (the buzz zone, the hush zone and the inner sanctum) that suit workers’ preferences. “Human beings are very different. Some have a hard time with people watching them work. Others don’t mind being seen, but they don’t want to be heard,” Goldberg says. “When they say they’re looking for privacy, they’re usually seeking some position on a privacy gradient that balances their need for exposure with their need for solitude.”

The 40 or so members of the Wi-Fi-equipped club drop in for a few hours a week. They rove around, spending time in the common areas or cafe, a few hours working in a hush zone, or meeting with a colleague or client in a conference area. They make private phone calls in a “cone of silence,” (aka phone booth), have support staff make copies, overnight a package or get a laptop repaired. Members can bring in their dog (if he’s quiet and passes an interview), and bring the baby (and they’ll deal with any crying), Goldberg says.

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