Archive for June 29th, 2004
How to Highlight Your Unique Skills
Dana VanDen Heuvel: Stop seeing yourself as a generalist and instead focus on your unique, transferable skills You must be better able to market and sell yourself (develop a personal brand, etc…) Develop a pitch that centers on your definition of an ideal job Identify those few key things that make you stand out from [...]
Another, crazy (great) idea is that of LifeGem. In a nutshell, after you’re dead, they take your cremated remains, extract the carbon and then process it into a diamond. Then, their expert diamond cutters, cut and polish the rough diamond into a unique jewel. Fast Company interview with Greg Herro, CEO of LifeGem: “We are [...]
Dan Sherman shares another of his screwball ideas for a new business: “Start a service for apartment dwellers. For $10 a month (or whatever you can get), the apartment dweller can just leave their garbage outside their door and you’ll come around and pick it up for them and take it to the apartment complex’s [...]
The Window Manager: “Most people suspected it, but today’s WSJ ‘special report’ on retirement (no direct link yet) discusses a scientific study showing that people who were working at age 70 were 2.5 times more likely to still be living at age 82 than those who weren’t working.”
Consumer Segmentation Can Be Counterproductive
Ageless Marketing: The process of segmentation is a process of exclusion. It discounts consumers who are not members of a target segment. And they might add up to being a sizeable number, even if not so similar to one another as to be neatly clusterable. Harley-Davidson eschews segmentation, or at least is so subtle (not [...]
Make Money on eBay is a weblog by Tim Gilberg that can be great resource for entrepreneurs looking for new ways to make money online. Update: This blog is no longer available, but check out our new eBay Business Opportunities Weblog. via Ernie the Attorney.
