Listen up, car dealers! Ross at Strategize has an idea, that I think, will sell cars!
If I was a car manufacturer, I would find the non-dealer body shop that did the highest volume business in fixing cars manufactured by my main competitor — if I were BMW, I’d go find the high volume Mercedes repair shop — and I would provide that body shop with a bunch of my cars to use as loaners. I know people that have had some pretty serious damage done to their cars and almost all of those people, once the car has gotten out of the body shop, have traded the car in, myself included. Why do you trade it once it’s fixed? Because it never feels quite the same as it did before.