Business Opportunities Weblog

July 11, 2004 by Dane Carlson | 0 Comments

Brand Autopsy:

Is your dream job to be a vintner? Or a fishing guide? A cattle rancher? How about a chocolatier? Sure, you may be a cubicle monkey today, but given an opportunity to have some on-the-job-experience you may be ready to ditch your dreary job for your dream job.

Vocation Vacations is in the experience business … the business of experiencing your dream job that is.

For a fee, Vocation Vacations will pair you with an expert mentor who will be your guide as you take your dream job for a test drive. A recent Marketplace radio report profiled a home brewer who, on his Vocation Vacation, spent the day shadowing and learning from the brewmaster at Full Sail Brewing in Hood River, OR.

This USA Today article has more details:

Brian Kurth, 38, launched [Vocation Vacations] in January. Packages range from $599 for something simple to about $5,000 for the week in Alaska with an outfitter. Programs are flexible, but most run about two days.

He said he aims at smaller companies because their owners tend to be more passionate about what they do.

“People who love what they do are more willing to share it,” he said.

via Hold the Mayo.

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