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Startup Skills: “Small one and two-man companies often get cocky and will talk back to customers. It’s a huge mistake. Your biggest critics are engaged in your company, and assuming they aren’t actually your competitors, they can often be turned into your most loyal customers… if you give them reason to believe in you.”
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iProceed.com on July 17th, 2004 3:04 pm
I actually think that we should even “court” our difficult customers. They are the only ones who keep us on our toes and help us improve. If some of our customers are not complaining (I am always skeptical of such customers; either they don’t know or just don’t value us as suppliers and will switch in no time), I get concerned and either I reach out to them to find out how we are doing or start paying more attention to ones that do tell us how we can do better.
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