Forget Thinking Big

August 2, 2004 by Dane | 0 Comments
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A busness is either growing or its dying. You can’t hold still and expect the world to wait for you. This article in Inc. documents how small ideas can keep your business growing: “Her [business] thrives on new ideas. Fishbein collects them in three-ring binders. Since 1995, she’s filled four such binders — at 10 to 20 ideas per page and 200-plus pages per binder, that’s more than 10,000 ideas. And the best ones, she says, often turn out to be those that at first appeared simple, even mundane. ‘The point,” she says, “is not the big hit but incremental improvements all the time.’”

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