John Jantsch at Duct Tape Marketing:
Small AM stations are hungry for content. Talk radio is still hot and hosting your own radio show throws you to front of the expert line in a heartbeat.Here’s the pay off. When you are on the air, you are an expert, and experts get to charge more money… so that may be reason enough to buy your way on. Hey, and maybe you get a new client or two out of the deal as well.
And, when you are a radio host another funny thing happens. People return your phone calls. Almost any business owner, author, or guru will call you back when you leave a message asking for an interview. All of a sudden the roles get a bit muddy and you get some power.
John’s post reminded me that a well developed weblog can be just like an AM radio show.
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