Allegra Print & Imaging, offers full-service print and graphic communications services including full-color printing, graphic design, digital color copying, mailing services, high speed output and online file transfer. As printing sales continue to grow, the company’s median sales and profits have increased over the past 10 years due to the comprehensive support its franchisees receive in the key areas of technology, operations and marketing.
Members of Allegra Print & Imaging staff work directly with clients in the design and implementation of printing projects and educate them in short-run, digital color and other design and printing techniques.
In fact, this consultative approach has positioned Allegra Print & Imaging as a leader at the forefront of several trends redefining the printing industry: (1) Advances in technology are causing a shift from a production orientation to a marketing orientation; (2) Successful printers must focus on understanding and satisfying the needs of the customer and offering “total solutions”.
With capabilities such as variable data on the rise, printers are becoming managers of digital information rather than merely a producer of printed materials.
As one of the largest printing franchises in the world, Allegra Network links more than 400 locations in the United States, Canada, and Japan.
Allegra’s Technology Group provides guidance on equipment and software for your changing business needs. Whether it’s comunications, prepress, photocopier, press or bindery equipment, they are there to help make buying decisions, negotiate pricing, and support the products you use. Training programs are available to cover critical areas of the business including customer service, prepress, sales and sales management, hiring, equipment operation and maintenance. A full array of operational systems and support have been developed to improve communications and efficiency within the center — including production scheduling, production standards, quality control standards and employee incentive programs. Franchises also receive marketing support on both the local and national levels. For new businesses, the Allegra Network provides start-up assistance including site selection, training, equipment selection and marketing.
21680 Haggerty Road
Northville, Michigan 48167