John Canter:

In a world dominated by big-box retailers, it’s easy for an independent small-business man like me to feel like David battling Goliath.

On bad days, I’m tempted to think: “Why bother? Since I can’t compete with their prices, I’ll get crushed.”

Au contraire. It’s precisely my small size that lets me level the playing field, run a successful business and compete with the big boys.

But to compete, I must use all the advantages inherent to a small business.

John then goes on to explain some of his strategies for competing with the big retailers.

via The Entrepreneurial Mind.

Originally posted by Dane Carlson on August 12, 2004 in Ideas.


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