In a world dominated by big-box retailers, it's easy for an independent small-business man like me to feel like David battling Goliath.
On bad days, I'm tempted to think: "Why bother? Since I can't compete with their prices, I'll get crushed."
Au contraire. It's precisely my small size that lets me level the playing field, run a successful business and compete with the big boys.
But to compete, I must use all the advantages inherent to a small business.
John then goes on to explain some of his strategies for competing with the big retailers.