Maximizing the Utlization of the Underutilized
I was driving home today and saw something that I just LOVED. It was a Jiffy Lube implementing guerilla marketing tactics. I was so tickled I almost went in to try to talk to the franchise owner, if he/she were there, to congratulate them.They had an employee out on the major street (the store itself is about a half block OFF the street, so it wasn’t like he was in front of their store) holding a sign that said something to the effect of:
We Have an Empty Bay
Premium Oil Change
Only $20
BUT ONLY RIGHT NOW!It was something like that. In other words, instead of having 5 guys sitting around talking about last night’s episode of Paris Hilton’s show, Simple Life, the owner or manager had someone out drumming up business.
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