Profit Magazine: “A few years back, I developed a theory that everything an entrepreneur does is rooted in communication. Running a business is really all about developing the continuous information flow — up, down and horizontally — that makes customers want to buy from you, employees more effective and other stakeholders (suppliers, investors) more eager to do business. Your job as leader is to keep these groups informed about what the business is doing, where it’s going and why they should be excited about sharing the journey with you.”
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