Essentially, when you get an order, you open the picture file of their home, drop a picture of Santa onto their front lawn using any image editor and insert it into the text of the letter, and send it out.
The letter should mention that Santa has made a mid-year visit to their home just to check up on the kids to see if they are being naughty or nice.
Once you have a family on the hook for this service, you can market to them each year with an updated pic of their house. You can even market to them multiple times throughout the year, if they need to “motivate” their more naughty kids more than once.
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