Somtimes It’s All In The Name
Retired Louisiana pharmacist George Boudreaux hasn’t needed Madison Avenue pitchmen to get the word out about his concoction to treat diaper rash. He just lets the name do it for him.“Would you be talking to me if it was called George’s Diaper Cream?” Boudreaux recently asked a reporter.
Probably not.
And a paste with any other name probably wouldn’t have gotten attention from Oprah Winfrey, who featured Butt Paste on her show; ESPN, which, in a tounge-in-cheek feature, suggested it was partially responsible for Louisiana State University’s jock-itch-less championship football season; and from Jay Leno, who displayed a newpaper ad for Butt Paste on the “Tonight Show” – and said that he didn’t want to know what it was used for.
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