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Find a Need and Fill It

Brian Tracy: “Entrepreneurship is the art of finding profitable solutions to problems. Every successful entrepreneur, every successful businessperson has been someone who’s been able to identify a problem and come up with a solution to it before somebody else did. When Ross Perot was working for IBM, he saw that his customers who were buying IBM computers needed help processing their data. He went to IBM with this idea, and they said they weren’t interested, so he started his own business. He eventually sold it out for $2.8 billion dollars. He found a need and he filled it.”

The article in Entrepreneur.com has four more “tactics” for startups.

via Adam Rifkin.

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